March 27, 2023

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Learning Community #2: Marketing the Adolescent and Young Adult Well Visit

The Adolescent and Young Adult Health National Resource Center (AYAH-NRC) is pleased to announce the second Learning Community series:

Marketing the Adolescent and Young Adult Well Visit

This virtual learning series will provide thought-provoking ideas and concepts from commercial marketers to inform our approaches to engaging young people in health.

Participants of the entire series will:

  • Use a broad definition of marketing to inform their work
  • Generalize about generational differences
  • Apply consumer insights about AYA to public health challenges
  • Innovate thinking about and approaches to communicating to young people

Glynis Shea is the Communications Director for the Konopka Institute for Best Practices in Adolescent Health at the University of Minnesota. A former Saatchi & Saatchi ad exec with nearly 30 years of marketing communications experience, Glynis now applies her marketing communications expertise to the challenges of the youth serving community. Her work is funded by several grants including the Adolescent & Young Adult Health National Resource Center (HRSA/MCHB funded technical assistance for State MCH professionals) and the Healthy Youth Development Prevention Research Center (funded by the CDC to explore prevention strategies through community collaboration).

Missed last webinar in this series?

  • Millennials and Founders = Market “Disrupters” (April 2017)—  If “get off my lawn” is your reaction to Millennials, your head will surely explode when you hear what Founders are all about. Commercial markets are changing dramatically to meet their needs — are we? A discussion about the “psychographic” profile of young people
  • Co-creation > youth engagement? (May 2017)—Shocker: commercial marketing is all on-board with youth engagement. They call it “co-creation” and realize that if young people aren’t actually involved in the process, no sale. A discussion about flipping our approach to youth engagement and messages.
  • Relevance = experiences + sharing (July 2017)— In a world where there are a bazillion messages and everyone gets to pick their own media channel, how do we “reach” young people with our agenda? We don’t. A discussion about achieving relevance when we aren’t.
  • #effyourbeautystandards (August 2017)— Yes, cat gifs. And, clickbait. But also, hashtag activism.  Young people aren’t shy about sharing their agenda —  are we listening? A discussion about how young people translate values to action via technology.
  • Health Literacy vs. the Lookup Generation (September 2017)— Google and WebMD have all the answers and I can get them while ordering an appetizer. So we’ve got health literacy covered, right? A discussion that re-defines what health literacy means for young people today.

For More Information:
UMN/State Adolescent Health Resource Center (a partner of the Adolescent & Young Adult Health National Resource Center)
Content/Series Host: Glynis Shea,
Logistics/Technology: Rena Large,