Marketing the Adolescent and Young Adult Well Visit
-ARCHIVED WEBINARS BELOW-
This virtual learning series presented ideas and concepts from commercial marketers to inform our approaches to engaging young people in health. Participants of the entire series will:
- Use a broad definition of marketing to inform their work
- Generalize about generational differences
- Apply consumer insights about AYA to public health challenges
- Innovate thinking about and approaches to communicating to young people
The Series was led by Glynis Shea, formerly of AYAH-NRC partner SAHRC.
- Millennials and Founders = Market “Disrupters” (April 2017)—If “get off my lawn” is your reaction to Millennials, your head will surely explode when you hear what Founders are all about. Commercial markets are changing dramatically to meet their needs — are we? A discussion about the “psychographic” profile of young people
- Co-creation > youth engagement? (May 2017)—Shocker: commercial marketing is all on-board with youth engagement. They call it “co-creation” and realize that if young people aren’t actually involved in the process, no sale. A discussion about flipping our approach to youth engagement and messages.
- Relevance = experiences + sharing (July 2017)— In a world where there are a bazillion messages and everyone gets to pick their own media channel, how do we “reach” young people with our agenda? We don’t. A discussion about achieving relevance when we aren’t.
- #effyourbeautystandards (August 2017)— Yes, cat gifs. And, clickbait. But also, hashtag activism. Young people aren’t shy about sharing their agenda —are we listening? A discussion about how young people translate values to action via technology.
- Health Literacy vs. the Lookup Generation (September 2017)— Google and WebMD have all the answers and I can get them while ordering an appetizer. So we’ve got health literacy covered, right? A discussion that re-defines what health literacy means for young people today.