Framing Adolescent Health: Are You Sending the Right Message webinar series -ARCHIVED WEBINARS BELOW- This webinar series provides tools for shaping how people think about and support young people to be healthy, by borrowing strategies used by commercial advertisers, leveraging ideas from cognitive linguists, and applying findings from communication research. The Series was led by Glynis Shea, formerly of AYAH-NRC…
Marketing the Adolescent and Young Adult Well Visit webinar series -ARCHIVED WEBINARS BELOW- This virtual learning series presented ideas and concepts from commercial marketers to inform our approaches to engaging young people in health. Participants of the entire series will: Use a broad definition of marketing to inform their work Generalize about generational differences Apply consumer insights about AYA to…